Show me your truck: Junior Roskopf, Cornwell Tools

April 4, 2016
A new 2016 Peterbilt Model 334 provides an optimized layout with innovative product display options.

Distributor name: Junior Roskopf

Affiliation: Cornwell

Location: West Bend, Wis.

Cornwell Tools dealer Junior Roskopf recently updated his truck to a 2016 Model 334 Peterbilt, in an effort to improve business efficiency and his customers' experiences on the truck.

In business for six years, Roskopf owned a repair shop before taking over another dealer’s local route. He puts about 65 hours a week into his business and logs more than 300 miles per week in the Milwaukee metro area.

With the new truck design, Roskopf was able to add a number of customizable storage options, including deeper drawers for storing boxes of disposable gloves, wider gaps between shelving for storing larger items such as blow molded cases and boxes, and slideouts for more storage area while taking up a smaller footprint on the truck.

Instead of a laptop, Roskopf utilizes a Microsoft Surface Pro at his workstation. He also stresses the importance of taking thorough notes for all customer interactions, so he can track special orders and payments. He keeps these notes on a detailed customer sheet that he prints daily.

Roskopf’s girlfriend, Crystal, who has a full-time job at a retail business, has helped Roskopf with merchandising his truck, which includes having price tags on all truck inventory.

“It helps with having things priced, because if you have more than one or two people on the truck, as dealers this is a little cheat sheet for us,” says Roskopf. He explains that depending on how the price tag is marked, he can determine the amount of flexibility he has with offering a discount on the product.

For this new truck design, Roskopf wanted to thank Todd Roskopf from JX Peterbilt in Waukesha, and Laura Nederbragt from Summit BodyWorks. “Todd helped me pick out the right chassis, and Laura helped with the upfit.” 

About the Author

Erica Schueller | Editorial Director | Commercial Vehicle Group

Erica Schueller is the Editorial Director of the Endeavor Commercial Vehicle Group. The commercial vehicle group includes the following brands: American Trucker, Bulk Transporter, Fleet Maintenance, FleetOwner, Refrigerated Transporter, and Trailer/Body Builders brands.

An award-winning journalist, Schueller has reported and written about the vehicle maintenance and repair industry her entire career. She has received accolades for her reporting and editing in the commercial and automotive vehicle fields by the Truck Writers of North America (TWNA), the International Automotive Media Competition (IAMC), the Folio: Eddie & Ozzie Awards and the American Society of Business Publication Editors (ASBPE) Azbee Awards.

Schueller has received recognition among her publishing industry peers as a recipient of the 2014 Folio Top Women in Media Rising Stars award, acknowledging her accomplishments of digital content management and assistance with improving the print and digital products in the Vehicle Repair Group. She was also named one Women in Trucking’s 2018 Top Women in Transportation to Watch.

She is an active member of a number of industry groups, including the American Trucking Associations' (ATA) Technology & Maintenance Council (TMC),  the Auto Care Association's Young Auto Care Networking Group, GenNext, and Women in Trucking.

In December 2018, Schueller graduated at the top of her class from the Waukesha County Technical College's 10-week professional truck driving program, earning her Class A commercial driver's license (CDL).  

She has worked in the vehicle repair and maintenance industry since 2008.

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