Sales Tip: Keeping the truck fresh

Aug. 24, 2016
The biggest challenge for Ben Aurich is preventing his truck from feeling stale.

The biggest challenge for Cornwell Tools dealer Ben Aurich is preventing his truck from feeling stale.

“I’ll actively get a bunch of new stuff and clean it up, move stuff around and change it around,” he says. “Then all of a sudden, bam, that week I’m having a huge week of sales.”

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