Sales Tip: The right truck for the job

June 29, 2016
Ben Aurich put a lot of thought into the truck he purchased.

Cornwell Tools dealer Ben Aurich believes 75 percent of his sales are impulse purchases. Because of this, his focus is getting techs onto the truck. So naturally, he put a lot of thought into the truck he purchased.

He bought an 18’ 2009 Chevy C5500 used, noting “it’s kind of a standard, beginner truck.”

“I like their interiors because they’re all metal,” Aurich says of his truck designed by LDV.

“When you buy the nice truck, everything is nicer – your electronics are nicer, the heater’s nicer, the air conditioner is nicer,” he adds.

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