Ben Aurich has cultivated his approach to selling based on his experience working as a technician.
Cornwell Tools dealer Ben Aurich has cultivated his approach to selling based on his experience working as a technician. He understands the challenges his customers face.
With approximately 170 customers on the books and roughly 400 technicians on his route, Aurich is mindful of how much time he spends at each stop. He feels his “in-and-out” approach allows him to see as many customers as possible and keeps technicians from feeling pressured to buy.
“I hate feeling like I’m inefficient,” Aurich says. “I don’t want to short-change them, but if I know they don’t need anything, they don’t need me to sit there and look at them.”
Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...
Voice Your Opinion!
To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!
