John Patterson has set the goal of selling one “tool storage solution” per week on average – be it a $10,000 toolbox or a $500 cart.
Cornwell Tools dealer John Patterson has set the goal of selling one “tool storage solution” per week on average – be it a $10,000 toolbox or a $500 cart.
When trying to sell toolboxes, Patterson says, there are three things that dealers do that prevent them from finding success:
They couldn’t get the customer what they needed/were asking for
Couldn’t finance the customer
They didn’t ask the customer about upgrading tool storage.
“There will be weeks where I won’t sell anything, and there will be weeks where I go through four, five, six carts and a toolbox,” he says.
Patterson also places an emphasis on customer service when he makes a tool storage sale. He will place a sweatshirt or jacket in the bottom drawer of any box he delivers to a customer, mostly because he sees the value in making a small gesture of gratitude for the sale.
