Sales Tip: Taking the right approach with shops

Feb. 3, 2016
Noah Hammond will always bring flyers into the shop, and he’ll usually tote and promote product.

Regarding his approach to shops, independent distributor Noah Hammond will always bring flyers into the shop, and he’ll usually tote and promote product.

“That’s a huge part of selling, is toting it (into the shop). A lot of distributors, that’s the first thing they drop. But if you carry stuff in, you hardly ever carry it back out.”

While Hammond does believe toting tools into the shop is a big part of his business, he makes sure to be mindful of customers at shops who carry higher balances.

“I’m almost trying to reign them in half the time. Selling is the easy part of this business. People don’t realize – you’re not a tool salesman, you’re a bill collector. You’re a banker. It’s not selling tools; they usually sell themselves.”

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