Sales Tip: Don’t pass up the small shops

April 30, 2014
Sometimes shops with only a couple customers can provide the biggest opportunity for sales.

Larry Moskalyk, an independent mobile distributor in Largo, FL, learned that small shops don't necessarily mean small business.

Something that surprised him was that the size of the shop was not always an indication how good a customer it is. Moskalyk ultimately realized that shops with three or four techs were some of his best customers. "You do better business in them than the big ones," he says. "They just buy more stuff."

Moskalyk learned that establishing a good rapport with customers helps reduce collection problems, which he views as the most difficult part of the job. "Collecting money takes talent," he says. His better customers will warn him if someone should not be trusted. In one case, he got a call from a shop where a technician had recently quit. The people at the shop asked him if this technician owed him money on any tools. They promptly confiscated the drill that Moskalyk had sold that tech and held it for him.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!

Sponsored Recommendations

Garage Tip: The Value of System Solutions

Learn why inspecting related parts when repairing your vehicle can save you time and money. Avoid future failures and ensure satisfaction! Click to watch now.

Access the Best Learning Resource for Professional Mechanics

Get hands-on tips, updated repair instructions, mounting videos, failure diagnosis, and best practices for professional mechanics. Click to access essential technical info to ...

From the Basics to Innovations - Transmission Technical Training Videos

Explore Schaeffler's portfolio of transmission technical trainings for the LuK brand. Tailored for all skill levels, our modules cover basics to innovations. Click to learn more...

Clutch Release Problems - Diagnosis & Failure Analysis

Explore common clutch release problems and their causes, from hydraulic issues to mechanical faults. Understand diagnostics and solutions for optimal clutch performance.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!