Sales Tip: How to get credit to sell capital equipment

April 10, 2013
A company like Everlasting Capital makes it possible to get financing for your customers.

To sell big ticket items like capital equipment, there is no need for you to take the liability on. A better option may be for you to establish a relationship with a financing company. Your customer benefits from the ease of financing and you can be involved in the process, so you don’t have to send a customer away and wait for him to get approved.

Companies like Everlasting Capital (everlastingcapital.com) offer for financing what Expedia.com offers for travel. It gives your customers options.

A dealer can establish a no-cost account with a company like Everlasting Capital and process a customer’s application over the Internet. Customers can choose from a menu of financing options based on their preferences and credit rating.

It takes from a couple minutes to approve the average purchase under $10,000 to a couple hours to approve most purchases over that amount. Everlasting Capital offers financing options for anything from capital equipment for shop owners to personal equipment for a technician, according to company president Josh Feinberg. The minimum financed amount is as low as $500.

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