Be active in changing product displays

Sept. 11, 2013
Tips on how to run promotions out of ever changing product displays to keep customers on their feet and increase impulse purchases.

MAC Tools distributor Carrie Lake runs promotions out of ever changing product displays to keep customers on their feet and increase impulse purchases.

Lake has improvised on the interior merchandising plan that her district manager provided when helping her set up the truck. In the original layout, the display shelves were divided into sections based on product type; i.e., air tools, tool kits, hand tools, etc. While her truck is small compared to other distributors, customers tended gravitate to one or two areas inside the truck after their first few visits.

By grouping different products together and changing the merchandise arrangement every two weeks, she has found customers are more likely to peruse the entire inventory.

"Every couple of weeks, I mix it up," she says. "It's amazing what moving stuff around does."

She keeps the interior clean and the shelves and the ceiling fully stocked.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!

Sponsored Recommendations

Gain expert insight into today’s evaporative emission systems and why OE-matched EVAP components are crucial for performance and compliance. See how Standard® delivers precision...
There is a difference in gas fuel injectors. Learn why Under the Hood’s Russ Evans uses Standard Fuel Injectors on his customer’s vehicles.
Just following a few simple tips can improve your pneumatic tool's performance and provide years of safe, maintenance-free service. Dive in to see what you could apply to your...
Hear what senior autotechs have to say about the AIRCAT Nitrocat 1056-XL compact impact wrench. They’ll provide their reviews on tools they own and have been using every day on...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!