Matco distributor offers diagnostic tool training to customers

Jan. 23, 2013
Scheduled training and education courses help one distributor educate technicians and increase his bottom line.

Kevin Fryer, a Matco Tools mobile distributor in Auburn, Ala., has found that hosting training sessions for customers about the use of tools helps his bottom line. 

Fryer utilizes his resources to offer training seminars to technicians. He generally holds a training seminar, with the help and organization of a tool manufacturer such as OTC or Launch Tech USA, to offer these education clinics on different tools.

Fryer works with a contact at the tool manufacturer who organizes the promotional material for him, so he can print flyers to give to technicians and leave at shops. 

To encourage attendance, Fryer will also promote door prize giveaways and has offered free food, like a barbeque, to attendees. 

"Guys will tell me I've got the best door prizes," said Fryer. "They come to (the training to) win something too."

Fryer explained that he'll save promotional items he receives through the year. "I'll save t-shirts that I get at shows. I'm kind of like a hoarder, I guess. I save everything up." He'll then use these items as door prizes for training events, along with other raffles on his truck.  

Because of relationships with a local technicial school, Fryer uses these school facilities to hold educational seminars at no additonal cost to him. 

These training clinics do take some additional planning. Fryer ran into a snag with scheduling when he set up his last seminar through Launch Tech USA. He had scheduled the training on the Launch GDS the same night as the local high school's graduation.

Compared to other training courses with more than 20 attendees, Fryer said he only had about eight people show up. But the training wasn't a complete bust. 

"I had a very low turnout. But, I actually sold six scanners out of that deal."

In addition to the sales he made, Fryer said the training was also an educational opportunity for him to learn about the tools he could sell.

"That's how the Launch was a success for me... I learned so much myself about scanners that I was able to sell it easier."

He has mostly worked with diagnostic test equipment previously, specifically scan tools, but Fryer has mentioned he may work with other equipment such as tire changers. He said it all depends on the resources available from the different manufacturers.

About the Author

Erica Schueller | Editorial Director | Commercial Vehicle Group

Erica Schueller is the Editorial Director of the Endeavor Commercial Vehicle Group. The commercial vehicle group includes the following brands: American Trucker, Bulk Transporter, Fleet Maintenance, FleetOwner, Refrigerated Transporter, and Trailer/Body Builders brands.

An award-winning journalist, Schueller has reported and written about the vehicle maintenance and repair industry her entire career. She has received accolades for her reporting and editing in the commercial and automotive vehicle fields by the Truck Writers of North America (TWNA), the International Automotive Media Competition (IAMC), the Folio: Eddie & Ozzie Awards and the American Society of Business Publication Editors (ASBPE) Azbee Awards.

Schueller has received recognition among her publishing industry peers as a recipient of the 2014 Folio Top Women in Media Rising Stars award, acknowledging her accomplishments of digital content management and assistance with improving the print and digital products in the Vehicle Repair Group. She was also named one Women in Trucking’s 2018 Top Women in Transportation to Watch.

She is an active member of a number of industry groups, including the American Trucking Associations' (ATA) Technology & Maintenance Council (TMC),  the Auto Care Association's Young Auto Care Networking Group, GenNext, and Women in Trucking.

In December 2018, Schueller graduated at the top of her class from the Waukesha County Technical College's 10-week professional truck driving program, earning her Class A commercial driver's license (CDL).  

She has worked in the vehicle repair and maintenance industry since 2008.

Sponsored Recommendations

Garage Tip: The Value of System Solutions

Learn why inspecting related parts when repairing your vehicle can save you time and money. Avoid future failures and ensure satisfaction! Click to watch now.

Access the Best Learning Resource for Professional Mechanics

Get hands-on tips, updated repair instructions, mounting videos, failure diagnosis, and best practices for professional mechanics. Click to access essential technical info to ...

From the Basics to Innovations - Transmission Technical Training Videos

Explore Schaeffler's portfolio of transmission technical trainings for the LuK brand. Tailored for all skill levels, our modules cover basics to innovations. Click to learn more...

Clutch Release Problems - Diagnosis & Failure Analysis

Explore common clutch release problems and their causes, from hydraulic issues to mechanical faults. Understand diagnostics and solutions for optimal clutch performance.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!