Richard Shiozaki is senior vice president, DENSO Sales California.
How do you feel that DENSO's training programs differentiate you from your competitors?
Training is important for us because many of our customers have asked for it. I think there is a mixed feeling if you ask installers what they want and what they don't want. Our training program seems to be on the right track because we don't use any sales techniques. It's exclusively to offer training that the technician wants. And we measure customer satisfaction after each of our seminars. Does the level of service we provide meet their expectations? That's how we try to build on it for the future. This is how we decide on new subjects and how to enhance our program. But we're always listening to the installers, because that is who we're here for.
