Associated Equipment announces Gary Mackey retirement and Michael Schoenbeck as new national accounts sales manager

Nov. 19, 2021
Mackey will remain with Associated as a manufacturer’s representative for the OE channels.
Assoc Logo 619817cfa2996

Associated Equipment Corporation (AEC) has announced that Gary Mackey is retiring from his position as vice president of Global Sales and Marketing effective December 31.  Michael Schoenbeck is the new National Accounts sales manager for North America. 

“Gary has been instrumental in the growth of National Account sales since joining our team thirteen years ago and has led our team sales strategy as vice president of Global Sales and Marketing since 2013,” said Kim Cottle, president and CEO. “Gary brought a wealth of experience in new product implementation and integration to drive sales and grow the OE and national account channels for our company; he is truly an industry icon and we are fortunate to have him continue representing Associated with OEM customers”.

“I’m really looking forward to this new chapter and continuing as a manufacturer’s representative for Associated Equipment with the OE channels," Mackey said. "It’s a great way to slowly transition from but not completely stop working in the industry and with the company I have been with for thirteen years."

Cottle continued, “we are also very happy to announce that Michael Schoenbeck is Associated Equipment’s new national accounts sales manager.  Michael has a great background as strategic account manager and product marketing manager for major automotive tool and equipment suppliers, and he is very familiar with many of our current national account customers.  He is a fantastic addition to our team and will provide a seamless transition for our customers.”

“I’m excited to work with a company that has such a long history for quality and innovation,” added Schoenbeck. “I’m looking forward to adding tools to my toolbox and working to grow Associated’s market presence in the industry.”

Associated Equipment Corporation, located in St. Louis, Missouri, designs and manufactures a full line of vehicle battery charging, testing and portable power solutions, as well as booster cables and clamps, for automotive, aircraft and recreational vehicle use for a worldwide customer base including the Intellamatic series.  AEC designs, imports and quality assures product under ATEC brand with unique packaging targeting the commercial and retail channel.  AEC also designs and manufactures a full line of fume extractors, downdraft tables and ambient air cleaners for the welding industry under the Ace Industrial Products brand.

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