AIT/TrakMotive expands leadership team with five key appointments

Feb. 17, 2025
The company adds to its expertise, strengthens its mission to deliver exceptional value to its customers and partners.

AIT/TrakMotive announced the appointment of five new industry leaders to strengthen its automotive aftermarket operations:

Rick Stempien, the new vice president of sales for retailers, brings over 20 years of leadership experience from First Brands, Hopkins Manufacturing, and Trico. Mark Roach, formerly with Schaeffler and International Lubricants, has been named marketing director.

Tracy Beecroft, previously with Dana, BorgWarner/Delphi, and Lumileds Philips, joins as a senior key account manager. Stephen DiSorbo, who brings industry experience from GKN, BorgWarner/Delphi, and Eaton, has been named key account manager. William Zhu, previously with Accenture's Strategy & Consulting practice, comes to AIT as its new strategy and business intelligence manager.

"The expansion of our sales, marketing, and strategy teams reflects our commitment to meeting the evolving needs of our customers," said Robert Zhu, CEO of AIT. "With Kent continuing to lead our traditional aftermarket business and Rick bringing his deep retail expertise to our growing presence in that segment, we are well-positioned to drive sustained growth and deliver exceptional value to our partners."

Kent Talley will continue to lead traditional aftermarket sales at AIT, which manufactures and supplies automotive aftermarket solutions under the TrakMotive brand.

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