Morris Auto Parts celebrates 100 years

July 19, 2022
Harris Steinberg is at the helm to continue his family's legacy of excellence and service.
Morris Auto Parts is old and proud of it. Since its founding in 1922, not only has Morris Auto Parts supplied the automotive sector with quality parts at affordable prices, but the company has intentionally supported the community it serves and is still proud to call Philadelphia home.
Having emigrated from Poland for a better life in the late 1800’s, Harris and Hannah Steinberg settled in Philadelphia. Not only did they plant roots, but the two owned and operated H. Steinberg, a wholesale and retail tobacco shop. Years later, their first-born, Morris, acquired the adjacent properties and opened Morris
Auto Parts in 1922. Initially offering buggy and auto parts, with technological advancements, buggy parts were obviously phased out.
The youngest, Eugene (Gene), joined, and when Morris died, he acquired the business, later opening a complete machine shop. Looking to further expand its reach, a furniture building was acquired and converted into a repair shop.
'Morris has it’ is more than a motto. On any given day, an eavesdropper can hear longtime customers trading stories with one another, even sharing stories with grand or even great-grandchildren.
Today, Gene’s son, Harris Steinberg, is proud to be at the helm to continue a legacy of excellence and service, guaranteeing Morris Auto Parts will be around for another 100 years.
Beaming with delight, Steve Tucker, President of Automotive Parts Associates, said, "If the founding year were compared to the year of a bottle of wine, 1922 was a good year."

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!