Women in Auto Care, a community of the Auto Care Association, today announced the 2020 Automotive Communications Award winners. The Automotive Communications Awards annually celebrate the communication and marketing achievements across 35 categories in both business-to-business and business-to-consumer markets throughout the auto care industry. New in 2020, the award submissions were judged and winners determined by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC).
“The use of effective marketing and communications is more important now than ever,” said Jacki Lutz, committee member, Women in Auto Care. “It is so vital that we recognize the companies communicating effectively in order to show the impact that good marketing can have on the industry. Winning these awards means these companies are doing something right that we can all learn from. Congratulations to the winners and keep up the good work!”
The award winners will be formally recognized tomorrow as part of the Women in Auto Care Awards Ceremony during the Virtual AAPEX Experience and throughout the year during Women in Auto Care events.
A portion of the proceeds from each award submission this year goes towards providing scholarships to women entering the automotive aftermarket industry.
The 2020 Automotive Communications Award winners are:
Business-to-Business Categories and Winners:Category: Best Ad Campaign to Distribution/ Retail AudienceCompany: ContinentalSubmission: Continental Autodiagnos Ad CampaignCategory: Best Ad Campaign to Technician/Repair AudienceCompany: DRiV, Inc.Submission: Walker Way CampaignCategory: Best Ad (to Either Distribution/ Retail or Technician/ Repair Audience)Company: RaybestosSubmission: Ultimate Stopping Power AdCategory: Training CommunicationsCompany: DRiV, Inc.Submission: Garage Gurus Mobile Automotive Training CenterCategory: Article/ Blog/ Content Piece – TechnicalCompany: DRiV, Inc.Submission: Monroe Conversion Kit ServicegramCategory: Article/ Blog/ Content Piece - General Market/Special InterestCompany: EasyCareSubmission: EasyCare Dealer BlogCategory: NewsletterCompany: DRiV, Inc.Submission: Customer Specific Monthly NewslettersCategory: Logo Design/ UsageCompany: GWCSubmission: GWC LogoCategory: WebsiteCompany: ADVICS/ MBE GroupSubmission: ADVICS WebsiteCategory: Promotional Goods, Gear, Marketing CollateralCompany: Snap-On Tools/ Traction Factory Submission: Tiny RatchetCategory: Special Promotion and/or Promotional EventCompany: NAPA AutoCareSubmission: NAPA AutoCare Virtual ConferenceCategory: Trade Show BoothCompany: Brake Parts Inc/ RaybestosSubmission: Brake Parts Inc AAPEX BoothCategory: Best App for Mobile DeviceCompany: KYBSubmission: 3 Minute Mile Road Test AppCategory: Use of Video – TechnicalCompany: DRiV, Inc.Submission: Fel-Pro PermaDryPlus Technology AnimationCategory: Use of Video - General Market/Special InterestCompany: Snap-On Tools/ Traction Factory Submission: Kick-Off AnthemCategory: Best 360-Degree Marketing CampaignCompany: DRiV, Inc.Submission: MOOG Problem Solver Technologies CampaignBusiness-to-Consumer Categories and Winners:Category: Television Commercial(s)Company: AutoNetTV Media, Inc.Submission: TV Commercial TemplatesCategory: Print AdCompany: Pep Boys Marketing TeamSubmission: Fleet AdCategory: Digital Display AdCompany: AutoNetTV Media, Inc.Submission: Digital Display AdsCategory: Direct Mail Piece, Brochure, Booklets, HandoutCompany: AutoNetTV Media, Inc.Submission: Evergreen Car Care BrochureCategory: Article/ Blog/ Content Piece Company: DRiV, Inc.Submission: Wagner Brake Pad Buying GuideCategory: VideoCompany: Topel's Service CenterSubmission: In This TogetherCategory: Repair Facility/ Store Customer PromotionCompany: NAPA AutoCare Submission: First Responders Oil Change OfferCategory: Consumer/ Community eventCompany: Pep Boys Marketing TeamSubmission: Keys to ProgressCategory: Best BillboardCompany: Pep Boys Marketing TeamSubmission: Red DoorCategory: WebsiteCompany: DRiV, Inc.Submission: All-New Garagegurus.tech Site and LMS SystemCategory: Website (Specifically for Independent Repair Shops)Company: NAPA AutoCare Submission: NAPA AutoCare Website for ConsumersCategory: Social Media CampaignCompany: Pep Boys Marketing TeamSubmission: Tech of the YearCategory: Social Media Campaign (Specifically for Independent Repair Shops)Company: Robert Bosch LLCSubmission: Social Media Campaign for Independent Repair ShopsCategory: Media Outreach to Non-English Speaking AudiencesCompany: Bosch + Bailey LauermanSubmission: No Rain Checks Wiper CampaignCategory: Radio or PodcastCompany: Pep Boys Marketing TeamSubmission: Reconnect RadioCategory: Outreach to Female AudienceCompany: Ziebart International CorporationSubmission: Z-Moms CampaignCategory: Co-Op Advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market)Company: Pep Boys Marketing TeamSubmission: Summer Road Trip CampaignCategory: Merchandising (Point of Purchase, Displays, On/Off Shelf Merchandising)Company: NAPA AutoCareSubmission: NAPA Believes in ALL Heroes ShirtsCategory: Best 360-Degree Marketing CampaignCompany: Bosch + Bailey LauermanSubmission: No Rain Checks Wiper CampaignFor more information, visit the website at autocare.org/women-in-auto-care or email Jessica Finnerty, staff liaison, at [email protected].
