Ritchie Engineering Company hires Automotive Sales Director

Sam will be responsible for driving product strategy and sales growth, as well as contribute to the marketing and business strategy for the YELLOW JACKET Automotive Division. “We are thrilled to welcome Sam to our team,” said Tom Ritchie, President. “He has a wealth of knowledge and experience in the automotive industry that will serve our customers and brand very well.”

Sam comes to Ritchie Engineering Company with more than 20 years of experience as a sales and marketing professional in the automotive aftermarket channel. Recently, he spent over 10 years at Redline Detection, LLC where he managed the global key accounts for the company. He has vast knowledge and experience in OE/HD sales, private branded programs, WDs, part stores and international sales. 

About YELLOW JACKET

The YELLOW JACKET brand name is synonymous with the highest quality and most complete line of HVAC/R tools in the industry. The brand’s roots go back to 1946 when Ritchie Engineering Company, Inc., a manufacturers’ representative organization, became a hose manufacturer. With an emphasis on quality and service, Ritchie Engineering, based in Bloomington, Minn., trademarked the hose as the YELLOW JACKET® Charging Hose in 1950. Since then, the company has been engineering, manufacturing, and continuously improving the YELLOW JACKET hose while adding new products to its portfolio. Today, YELLOW JACKET products are sold worldwide through a network of authorized HVAC&R and automotive wholesalers. For more information, please call (952) 943-1333 or visit our Web site at www.yellowjacket.com.