Auto care e-tailing channel expected to grow to $28 billion by 2020
Total e-commerce via public websites and e-procurement via proprietary systems for professionals are valued at more than $50 billion, and will grow much faster than the overall aftermarket through 2020. Disruption to traditional brick-and-mortar distribution and the growth of consolidated e-tail channels, could bring pricing pressure and transparency, but also bring new opportunities for growth.
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The new report provides a comprehensive analysis of DIY and DIFM customer behavior, the implications of the e-tailing penetration in the auto care industry and strategies to avoid price erosion and disruptions. The report also includes research on:
- Emerging trends in the auto care industry;
- Auto care industry market size, growth and segmentation;
- Key market trends;
- Sales per channel;
- DIY market size, growth, penetration and purchasing decision drivers;
- DIFM market size, growth, e-tailer vs. retailer value propositions;
- E-tailing penetration implications, strategies and comparative analysis;
- Case studies;
- And more!
The digital report is now available to Auto Care Association members for $499 and to non-members for $1,599. To learn more or to purchase this publication today, visit digital.autocare.org/etailing2018.
