Elring sales and service expansion in the USA

The US-Elring-team has been strengthening its sales activities for some time now and is building up a strong local organization to support the professional installers serviced by WD customers.

Motor Age Wire Reports

July 27, 2018

2 min read

German based gasket manufacturer ElringKlinger has expanded its global aftermarket distribution to include North America, adding a new West Coast distribution location. The US-Elring-team has been strengthening its sales activities for some time now and is building up a strong local organization to support the professional installers serviced by WD customers.

In addition to the sale of premium-quality gaskets, service will play an important role, says Jens Gräßler, Director IAM Sales North & Latin America, adding that recently the largest shipment ever processed by Elring made its way to the United States.

"The US market for automotive spare parts is one of the most important markets in the world. This marks an absolute milestone in our project to become the leading supplier for the gasket category in the United States. A total of 180 pallets are now on their way to Silicon Valley," says Gräßler.

At the AAPEX show in Las Vegas Elring will present their innovative product portfolio and broad range of service activities to booth visitors. “We have a lot to do in the USA, building out the customer base with strong wholesale driven WD’s is key" announces William Atkinson, National Sales Manager North America. “The development of the Elring local customer service/support center is in full swing.”

Sales in the US independent aftermarket continue to grow steadily. One reason for this is the increasing number of registered passenger cars and light trucks in the world's second largest car market and their increasing average age.

"However, we not only guarantee absolutely high-quality products, but also deliver exceptional service. This includes needs-oriented specialist information and practical training. We will also increasingly expand our online customer service offering," says Gräßler. “Using the new social media platforms to address questions, concerns and good news stories.”

Premium level product sales are most critical to the premium technicians who put their reputation on the line with each repair order. "Elring will continue to grow our product portfolio and will have new segments available, creating new sales opportunities for our WD base," reveals Atkinson. "We want to offer our customers in the United States a unique combination of first-class products combined with first-class service."