TFI Envision, Inc. was selected to develop a 30-second Promo Spot for Old World Industries PEAK® Coolant.
PEAK wants consumers to know how important it is to check your coolant on a regular basis. So important, they have likened it to getting a regular health screening from your doctor. To deliver this message, PEAK Coolant has enlisted the support of NHRA legend John Force, a recent honorary doctorate recipient, and call him “Dr. Coolant.” Dr. Coolant’s main role is to identify the potential emergencies that can arise from not checking coolant regularly.
TFI Envision created a promotional spot called “The Physical” .
The physical is a consultation that “Dr. Coolant” (John Force) is having with a patient. It is only revealed at the end that the patient is actually a car.
This irreverent spot capitalizes on the importance of frequent cooling system checks and the fun, outgoing personality of John Force.
At the end of the spot Dr. Coolant hands the car a lollipop and says; “Now that wasn’t so bad, was it?”
The :30 Promo Spot is delivered at NHRA events across the country. The NHRA (National Hot Rod Association) is the largest auto racing organization in the world, founded it in 1951.
TFI Envision has also developed materials to implement the launch and support the campaign including sales launch kits, interactive at track display, digital advertising and PR.
You can view this video on our YouTube page: https://youtu.be/exQtZek0en8
