FRAM inks deal with Racers Edge Motorsports

Feb. 15, 2018
FRAM, a leading choice in filtration products, has signed a partnership with Racers Edge Motorsports and its team of elite racers.

FRAM®, a leading choice in filtration products, has signed a partnership with Racers Edge Motorsports and its team of elite racers. The partnership offers the latest filtration product engineering, support and technology to the team. FRAM will deliver the ultimate “Ultra” protection for Racers Edge Motorsports’ racing engines, enhancing the speed and reliability needed to win races.

2016 SIN R1 GT4 competing in the Pirelli World Challenge Series, GTS Class

“It’s a rush to see world-class race cars running FRAM XG2 Ultra Synthetic oil filters and is a real proof of quality,” said Jay Buckley, FRAM Technical Training Director. “Racers Edge Motorsports has 28 years of racing excellence and we are proud to be the newest member of their team.”

Over the past two years, Racers Edge Motorsports has captured 8 wins in Pirelli World Challenge competition. A full-service organization, Racers Edge Motorsports has expertise in all areas of race team operations including race strategy, driver development and mechanical preparation.

“Racing tests every component of the car in the toughest way possible,” said Jon Mirachi, Racers Edge Owner and Team Manager. “Ensuring we have the best filters and spark plugs guarantees that our components offer the reliability and performance needed to win races. That’s what we receive with FRAM and Autolite’s premium products.”

Fram Group, one of North America’s largest and most diversified companies servicing the vehicle replacement parts market, developed this strategic partnership. The company supplies a broad range of automotive products under well-known industry brands including FRAM filters and Autolite® Spark Plugs. In addition to racing with FRAM filters, Racers Edge Motorsports will also run Autolite XP 5243 spark plugs.

The new partnership also reignites FRAM’s presence on a world-class racing team in the form of an official partnership.

“This partnership shows our consumers that we race what we build for their passenger cars, which is the toughest test on the planet,” added Buckley.

Engineered for full synthetic motor oil, the Ultra Synthetic oil filter has the ultimate dual-layer synthetic media, which provides up to 20,000 miles of engine protection.

For more information on FRAM products, please visit Fram.com.

About the Author

ABRN Wire Reports

These are press releases approved by our ABRN Editors

Sponsored Recommendations

The impact of electric vehicles on the automotive market

Steps to help prepare your shop for electric vehicles.

The benefits of digital inspection tools

A good diagnostic tool arsenal should help you complete jobs faster and more efficiently.

Tool Review: Mayhew Tools 14-pc Micro Hand Tool Set

Reviewed by Benedict Grubner, technician at Mercedez-Benz of Burlington in Burlington, Massachusetts.

Big-Time Boxes: Korey Wong, Mac Tools

Although this technician works out of his service truck most days, he’ll never give up on his customized jack-o'-lantern-colored Macsimizer.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!