'TRICO Group' announced as new name for Crowne Aftermarket

Feb. 8, 2018

“As we continue to grow our aftermarket business, it became clear to us that we should lead with our best-known brand name, TRICO, as our company name representing our product brands, as well as our continued focus on customer growth,” said Jay Burkhart, president of TRICO Group.

Motor Age Wire Reports

“As we continue to grow our aftermarket business, it became clear to us that we should lead with our best-known brand name, TRICO®, as our company name representing our product brands, as well as our continued focus on customer growth. This brand strategy certainly clarifies our identity with customer channels and helps to position our aftermarket portfolio as we continue to develop and grow our business,” said Jay Burkhart, president of TRICO Group.

There is no reported change in the private ownership of the company and Burkhart’s executive staff remains in place: Joe Stephan, chief commercial officer, Mike McKee, executive vice president of Service Products and Kevin O’Dowd, vice president and chief marketing officer.About TRICO Group: TRICO Group serves the automotive aftermarket industry with category-leading brands TRICO wiper blades, Carter® fuel systems and StrongArm® lift supports. TRICO is the leading North American wiper brand, with engineering and manufacturing operations in Asia, Australia, North America, South America and Europe. Carter offers best-in-class fuel system solutions, providing innovation and OE fit-form-function for more than 100 years. StrongArm is the leading brand of American-engineered and manufactured lift support products.