Upgraded Interstate Batteries look set to hit shelves late spring

April 2, 2018
Interstate Batteries is launching a new look for its battery products set to start rolling out in spring/summer.
Interstate Batteries is launching a new look for its battery products set to start rolling out in spring/summer. The new product look provides more simple, cohesive front and top labels that clearly communicate details of each product performance levels, part number and warranty information.
The brand’s core elements, including Interstate’s logo and widely recognized green color, will remain the same. In fact, the brand’s two top-selling automotive batteries will now both feature an easily distinguishable green top. These changes will bring consistency to the Interstate Batteries brand, while also maximizing shelf impact. The batteries new labeling system will launch in phases, beginning with the Automotive line and continue to cascade across additional Interstate battery product lines. In addition, there will be training tools provided to Interstate dealers that further explains the changes made. To learn more and view the new product look, visit: www.interstatebatteries.com/reliability. The new look aims to benefit automotive technicians, distributors and consumers by amplifying the product on shelves, thus embracing shop ability.
About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!