Cabin air filters are the fastest growing segment in the filtration category; however, it’s still one of the most under-performed maintenance items on the vehicle. Changing out the engine air filter is also a commonly overlooked maintenance need by drivers on the road today. The program aims to help Purolator customers inform their customers and drive additional sales in the engine air and cabin air filter categories.
“This is the first time Purolator has run simultaneous mail-in rebate promotions for its retail and installer customers,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “We want to help our retail and repair shop partners inform their customers about these critical maintenance items and boost sales in these often overlooked filter categories.”
In addition to the savings opportunity, Purolator is providing participating retailers and shops with complete point-of-sale kits to further draw attention to the promotion. The kits include informative cover letters explaining the program, rebate coupon booklets, as well as in-store/in-shop promotional materials such as posters, window clings and shelf-talkers.
Products must be purchased or installed by November 3rd to qualify for the savings, but customers have until December 1st to redeem the rebate. For more information, visit pureoil.com/rebates or contact your Purolator sales representative.