Auto Care Association completes rebranding its segment communities

Aug. 4, 2016

The Auto Care Association has completed the final phase of its internal rebranding initiative with the alignment, redesign and in some cases, renaming of its segment communities.

As a result, the 11 distinct communities that represent various segments and professional groups in the industry operating under the association umbrella portray a unified and consistent appearance that reinforces the association’s overall rebranding.

“Our segment communities provide the framework that supports the association – the mothership,” said Bill Hanvey, president and CEO, Auto Care Association. “Now each of these communities displays a brand aesthetic and cohesion that offers a clear visual connection between the association and all segment communities.”

In 2014, the Automotive Aftermarket Industry Association changed its name to the Auto Care Association. Building on the success and widespread acceptance of the rebranding initiative, each segment community has undergone an evaluation of its value proposition, name, logo and tagline to collectively align their respective relationships with one another and with the association.

“During the research phase of the rebranding process, we learned that the inconsistency in names, logos, fonts, colors and taglines, and lack of connection to the Auto Care Association, was confusing and obscured the size and scope of our industry, thus presenting a roadblock to raising the profile among stakeholders, for both the industry and the association that represents it,” said Hanvey. “Now the consistency between segment communities, from their comprehensive mission statements and now their look/feel, illustrates how the association truly represents the entire industry as a collective whole.”

The segment communities include: