Automotive Parts Associates offers new marketing program for members

Nov. 16, 2015
Automotive Parts Associates announced the implementation of an updated and improved marketing program for APA members to offer to their service shop customers.

Automotive Parts Associates announced the implementation of an updated and improved marketing program for APA members to offer to their service shop customers.

The new Professionals’ Choice Auto Service Center program will offer shop customers the opportunity to market their shops in a professional way. The new program will launch in January 2016.

Highlights of the program will include a Nationwide Warranty, Roadside Assistance and Road Hazard Warranty. Additionally, technicians can submit a claim to Automotive Parts Associates and they will be reimbursed for each ASE test passed.

“We’re excited to provide this excellent benefit to the service technicians. Not only does it increase visibility through the distribution chain, but it allows us to be a part of their continued success,” said Gary Martin, President & CEO of APA.

One major improvement of the program is an In Shop Labor Program. This allows the shop to recoup their labor costs for any comebacks of cars that break down in the local geography of their shop.

“By offering this In Shop Labor Program to shop members, we are absolutely addressing a serious industry need,” said Paul Brokaw, Director of Program Development with APA.

Every shop that becomes a Professionals’ Choice Auto Service Center will receive a marketing kit that includes outdoor and indoor signage, posters, flyers and other sales materials.

Automotive Parts Associates, Inc. (APA) is a member-owned cooperative made up of more than 100 independent warehouse distributors in North America with more than 375 locations throughout the United States and Canada. Its members’ distribution centers offer a wide assortment of national brand product lines as well as a substantial line of Professionals’ Choice private brand products. For more information about APA’s banner program, contact Paul Brokaw at 913-310-9250 or [email protected]

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