Auto 7 Inc. has named Patrick Sommerfeld, formerly Global Sales Director at Wells Vehicle Electronics, as the company’s Vice President of Sales, according to President Steven Kruss.
Sommerfeld has more than 20 years of experience in the automotive aftermarket. He will report directly to Kruss and oversee all sales for Auto 7, which offers a world-class catalog with more than 78,000 applications, and represents the fastest growing fleet in North America – Korean-made cars like Hyundai and KIA.
“We’re excited to welcome Pat to the Auto 7 team,” Kruss said. “With his knowledge, experience and reputation, we’re confident he will be the perfect fit for our Auto 7 culture and our progressive vision for the future.”
Prior to his new position with Auto 7, Sommerfeld rose through the ranks at Wells Vehicle Electronics for eight years to his latest position as Global Sales Director. He managed Wells Vehicle Electronics sales, helping significantly increase the company’s customer base. Earlier in his career, he spent eight years in sales and marketing management at Goodyear Tire and Rubber, and also spent six years as a firefighter.
“I will always be linked in some way to the great companies that I have had the chance to ‘grow up in,’ and the opportunities they afforded me gave me a solid foundation for my new position with Auto 7,” said Sommerfeld. “I’m excited to be working for a customer-focused, family-owned business that is so dedicated to their customers’ satisfaction.”
Auto 7 is part of an international company that has been in business for more than 60 years. It supplies a wide array of Korean-made, OEM quality automotive parts that are ISO-14000 or ISO/TS-16949 certified, and many of which are not typically available in the traditional aftermarket supply chain.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
