Tenneco’s Walker® Emissions Control brand has launched a new counterperson promotion to encourage the sales of premium Walker mufflers and welded assemblies, Walker Ultra® and CalCat® direct-fit catalytic converters. The new “Exhaust Extravaganza” promotion offers a $5 prepaid card for every qualifying Walker product sale.
Adding convenience and accuracy to the redemption process, participants can now look up qualifying parts at www.WalkerExhaust.com/qualify to quickly determine parts that are eligible for the current trade promotion.
“This promotion is a great way for counterpeople to be rewarded for choosing premium Walker emissions control products,” said Sheryl Bomia, North American programs manager, Tenneco.
From June 1 through August 31, 2014, counterpeople who sell a qualifying Walker Quiet-Flow® SS muffler or assembly or Walker Ultra® or CalCat® direct-fit catalytic converter will earn a $5 prepaid card for each unit sold.
To learn more about the Walker “Exhaust Extravaganza” promotion, contact a Walker representative or parts provider.
Completed scorecards and copies of sales invoices must be postmarked and mailed to Walker promotion headquarters no later than October 1, 2014. Prepaid card amounts are calculated based on qualifying product sales between June 1 and August 31, 2014. Participants can earn up to a $500 prepaid card through this promotion.
Walker products are backed by Tenneco’s exclusive Safe & Sound® Guarantee 90-day consumer cash back offer. Details about this program are available at www.WalkerExhaust.com. To help replacement parts distributors and service providers increase sales throughout the year, Tenneco provides quarterly updates to its Walker electronic catalog for emissions control components at www.WalkerExhaust.com.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
