Christine D. Whitfield is joining BBB Industries LLC as Senior Vice President of Marketing.
Whitfield will be responsible for all of the company’s product management and marketing related activities including product line and product category management, catalog production, advertising and merchandising, and support of the company’s electronic database and Internet presence.
Prior to joining BBB, she held the Director of Parts Marketing, North America position at AGCO Corporation, a global manufacturer and distributor of agricultural equipment and related products. Her prior experience includes product and brand positions with Federal-Mogul and Tenneco, along with experience in international sales.
In a related event, Bruce Bigler, one of the company’s founders, has chosen to take early retirement and leave the company for personal reasons; and to spend more time with his young family.
“Bruce has been an exceptional leader and contributor to the company’s development,” said CEO Joe Felicelli. “From the company’s founding in 1987, as a small family business, to its position today as a major North American supplier of remanufactured products, Bruce has been part of that, every step of the way. We wish him all the best.”
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