Akebono expands sales team with new Central Region district manager

Akebono Brake Corporation has expanded its sales team with the appointment of Mike Bruening as district manager for the central region.

“The growth of our business is driving us to add talent,” said Ken Selinger, director, Akebono Aftermarket sales and marketing. “Mike strengthens our sales force with his decades of experience serving the biggest names in the automotive aftermarket parts industry. His knowledge and relationships will be an asset, not only for our existing accounts but also for growing incremental business.”

With more than thirty years of automotive sales experience, Bruening joins Akebono from XL Parts, an automotive aftermarket parts distributor where he served as a territory sales manager. While there, he consistently grew sales volume 30-40 percent each month and more than doubled daily sales volume within his assigned territory in a year.

Prior to XL Parts, Bruening spent nearly 12 years at Federal-Mogul Corporation in sales and product positions after 21 years at Cloyes Gear and Products. Bruening will report to Brian Horvath, regional manager for the central region.

Bruening comes to Akebono at a time when the company is continuously at the forefront of innovations and advancements in brake technology. Akebono’s ultra-premium ceramic brake pad technology is precision engineered for superior performance, quality and profitability. With the recent coverage expansion, Akebono pads, featuring model-specific ceramic formulations, can be applied to over 97 percent of the vehicles on the road today.

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