Advance Auto Parts launched its 2013 sneaker sales campaign. This year marks Advance’s 20th consecutive year of support for the Juvenile Diabetes Research Foundation (JDRF) in their efforts toward curing, treating and preventing type 1 diabetes.
“Our annual JDRF Sneaker Campaign is always an inspiring time of year for our company because it clearly shows our team’s commitment to serving our community. The $35 million-plus that we have raised over the past 20 years is proof that service is our best part - not only for our commercial and DIY customers, but for our communities as well,” said Darren Jackson, Chief Executive Officer. “This year, our team is asking every customer to buy a pair of sneakers and to do their part.”
The company’s sneaker sales program, which will be held at more than 4,000 stores in 39 states, Puerto Rico and the Virgin Islands, begins Aug. 22 and runs through Oct. 5. Customers can purchase paper sneakers that benefit the charity including $1, $5, $25 or $50 sneakers. Advance then displays the customer purchased paper sneakers in the store windows to show support for this worthwhile cause.
Proceeds from every sneaker sold go directly to JDRF and help bring the organization one step closer to finding a cure. In addition to the retail Sneaker Campaign, Advance raises additional donations from fundraising events at the company’s distribution centers and Store Support Center.
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