Honeywell rebrands drum and rotor program under Bendix name

Jan. 1, 2020
In the company’s ongoing effort to provide premium products that technicians trust using, Honeywell Friction Materials is rebranding its drum and rotor program.

In the company’s ongoing effort to provide premium products that technicians trust using, Honeywell Friction Materials is rebranding its drum and rotor program. Previously Bendix Global, the full line is now covered under the Bendix premium product umbrella to emphasize the high quality and OE style design customers have come to know.

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“We’re committed to providing our customers with a full line of competitively priced drums and rotors that meet the design specifications of Original Equipment Manufacturer’s for fit, form and function,” said Sandra Natella, product marketing manager, Honeywell Friction Materials. “We’re also positioned to continuously launch new models with a steadfast focus on being first to market.”

Bendix drums and rotors provide customers with an affordable, OE equivalent option for today's domestic and import vehicles. They are designed and machined using CAD/CAM to ensure dimensional integrity, providing proper fit and function, and the castings are tested to SAE standards to check for proper strength and hardness, ensuring consistent performance. They come machined, balanced and ready to install.

Friction Materials LLC, a business unit of Honeywell International Inc., is headquartered in Glinde, Germany. Serving both original equipment and aftermarket customers, products offered include Bendix® and Jurid® friction materials and hard parts. For more information, log on to www.bendixbrakes.com.

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