Polk recently released an enhanced version of its National Vehicle Population Profile (NVPP), continuing its long history of providing the automotive industry with a comprehensive view of the vehicles on the road in North America.
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“We’re excited about this latest release of NVPP that keeps customers updated on vehicles hitting the road every month,” said Mark Seng, Polk’s global aftermarket practice leader. “Our customers now have access to near real-time vehicle population data and the ability to analyze more than 110 vehicle attributes. More importantly, they now can review their catalog application coverage against the latest population of cars and trucks on the road.”
The new NVPP solution is VIN-based for the clearest and most complete view of the vehicle population. Users have the ability to determine vehicle age by the exact month of a vehicle’s first registration, rather than by model year, and to understand which vehicles are still with their initial owners and which have been sold multiple times. It also covers Class 4-8 vehicles, in addition to light vehicles, giving users a more comprehensive view of the VIO.
Quarterly releases of NVPP are available less than four weeks after the end of each quarter. “However, we’re working with several customers who are interested in getting data more frequently than that – perhaps monthly,” said Seng. “We’re excited to work with any customer looking to depart from the traditional batch-mode of doing things. In today’s world, speed is king, and we understand our customers need to be first in getting coverage to market.”
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.
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