Aftermarket Auto Parts Alliance Promotes Dan Rader, realigns responsibilities

Jan. 1, 2020

Effective March 1 the Aftermarket Auto Parts Alliance is making strategic organizational and functional changes in its San Antonio and Little Rock facilities.

Effective March 1 the Aftermarket Auto Parts Alliance is making strategic organizational and functional changes in its San Antonio and Little Rock facilities. Dan Rader is being promoted to vice president, category management. In this new position he will report directly to John R. Washbish, Alliance president & CEO.

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“Dan joined the Alliance three years ago. He hit the ground running and has performed outstandingly as our senior product director,” said Washbish. “We saw an opportunity to better match our organization to current and next generation marketplace dynamics. Category management is big and getting bigger in the aftermarket. Combining the Alliance Technology Suite with his experience and abilities, Dan is taking a very scientific approach to it.”

Wayne Butts, with a new title of vice president, product management & vendor channel partner relations, will retain his present duties in channel partner relations and all headquarters-managed product lines. In addition he will assume responsibility for product management at Alliance Parts Warehouse in Little Rock, AR.

“APW now stocks more than 70 lines. That’s a lot of parts, a lot of vendor channel partners and a lot of work,” said Washbish. “We feel that consolidating all product management and trading partner relations under Wayne will be a good thing for our vendor channel partners and for us. Up to now the product management role at APW has been handled by Dean Toole, APW vice president/general manager. Over the past seven years Dean has put together a great team at APW and the business is extremely successful by any measure.”

“This new structure,” said Toole, "will give me more time to continue development of APW’s organization and operations as well as what I like best…sales and new business development.” Sources at the Alliance say these changes will enhance efficiencies with channel partners both up and down the supply chain. According to Rader it will further align resources between headquarters and shareholders for more focus on customers. Butts agreed, “With the APW business where it is now and heading north quickly, it makes great sense to fold those product activities into ours here at headquarters, particularly since I’m dealing with most of our APW vendor channel partners already.”

Auto Value / Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and over 2,900 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer.

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