Barry plans to accelerate Prestolite Performance growth through a focus on new products, brand marketing and world class customer service.
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“Prestolite Performance has deep roots in the Performance Automotive Category, and we will dip back into those roots in order to grow faster in the future. My new role on the Prestolite Performance team will be to reinvigorate our Brands and add excitement to the performance automotive industry. With so many exciting opportunities ahead, I am truly thrilled to become part of the Prestolite Performance family at such a pivotal point for the company,” Barry says.
Included in his 27 years in industry, Barry has over 16 years of experience with 3M, including their automotive aftermarket business and as President of the Consumer Group Europe, based in Paris. He was a Senior Vice President at Dorman Products, and was recently CEO at OttLite Technologies.
Barry is an avowed “Car Guy.” His current project involves searching for a chassis for his built vintage 392 Hemi, and he has owned numerous muscle (and other) cars during his lifetime, ranging from a ’64 Mercury Marauder to a “70 LS-6 Chevy Chevelle and others in between.
About Prestolite Performance Prestolite Performance is a leading designer, manufacturer and distributor of auto racing, performance and appearance products. Prestolite Performance markets its products under well-recognized and respected brands including:
Mr. Gasket- A legendary name in performance auto parts, Mr. Gasket provides a variety of racing products including engine components, Ultra-Seal gaskets, fasteners, fuel accessories, chrome-plated accessories, chemicals and more.
ACCEL - A line of high performance ignition systems and components including digital fuel injection systems, fuel injectors, coils, distributors, caps, rotors, ignition wires and spark plugs.
ACCEL Motorcycle – The premium brand of electrical components for use on American V-Twin Motor cycles including stators, regulators, coils and more.
Hays - Known for performance clutches and flywheels, Hays offers a wide range of high-performance clutches for street and track racing.
Lakewood – Safety and suspension products including SFI approved bellhousings and various racing products.
Mallory - A premium brand targeting enthusiasts and hard-core racers, the line includes distributors, ignition boxes, coils and fuel pumps.
Mallory Marine - A leading brand of aftermarket engine parts for marine applications.
Prestolite Proconnect- Premium ignition wire sets, coil-on-plug and battery cables for the replacement market.
For more information, visit www.prestoliteperformance.com.
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