Pauly named director, advertising and brand management – North America for Bosch Automotive Aftermarket
Like this article? Sign up for our enews blasts here.
In his new capacity, Pauly will report directly to Joergenrud, and will oversee all advertising, public relations, sales promotion, and other marketing activities for Bosch automotive replacement parts throughout the United States, Canada and Mexico. He will also be responsible for trade show activities, internal and external communications, the Bosch motorsports program, and other marketing activities in support of Bosch aftermarket branding and sales.
Pauly is a 14-year veteran of the Bosch Power Tool Division, most recently responsible for the development of brand and channel strategy in North America for Bosch laser measuring tools business – a newer business unit of the division. Including his 14-year tenure with Bosch, Pauly brings nearly two decades of marketing and sales experience in industrial and consumer markets.
In announcing Pauly’s appointment, Joergenrud said, “Tony’s new assignment is both complex and challenging. It requires a deep understanding of multiple distribution channel dynamics, plus the ability to understand and reach both professional automotive technicians as well as DIY and DIFM motorists.”
Continued Joergenrud, “The mix and technology of the media have changed dramatically in the last few years with digital, and particularly social media, having become very powerful tools in reaching both trade and consumer audiences. We look to Tony to build on the strong presence we’ve built with the mobility user to date, as well as to strengthen our advertising and promotional efforts in more traditional media.”
Pauly holds BA degrees in Economics and Political Science from the University of Wisconsin at Milwaukee.
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures.
For more information, visit www.boschusa.com.
For more information on Bosch Automotive Products, visit www.boschautoparts.com.
For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.
Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts
Follow Bosch Auto Parts on Twitter, visit www.twitter.com/BoschAutoParts
