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Of the top ten brands, only Audi recorded increased sales in July compared to the same month in 2011, with the Q3, A1 and facelifted A4 models in high demand.
Just outside the top ten, Toyota, Hyundai, Kia and Dacia all recorded improved sales in July. Land Rover also continued to grow sales, by 82.3 percent in July and by 54.6 percent for the year-to-date, due to strong demand for the Range Rover Evoque.
The Volkswagen Golf continued to be Europe’s best-selling car, despite sales falling 16.7 percent compared to July 2011. The Volkswagen Polo and Ford Fiesta take second and third places respectively.
Peugeot’s new 208 model has entered the top ten, in fifth position for the month. Combined sales of the brand’s 2-series models (206+, 207 and 208) are 8.8 percent ahead of July 2011.
Nine of the top ten models recorded lower sales than a year ago, highlighting the difficulties facing the automotive industry at present. The only model to have recorded increased year-to-date sales was the Nissan Qashqai, which was up 2.3 percent, helped by the addition of the efficient new 1.6 dCi engine to the range.
Commenting on the findings, Gareth Hession, vice president, Research at JATO says, “The Peugeot 208’s sales demonstrate once again how a new product can drive demand. However the performance of the Qashqai also demonstrates that a product with the right blend of form and function, and with the right marketing and technical improvements, can maintain strong sales well into its lifecycle.”
For more information visit www.jato.com, or email [email protected]
About JATO
JATO was founded in 1984 and provides the world’s most timely, accurate and up-to-date information on vehicle specifications and pricing, sales and registrations, news and incentives.
The company has representation in over 40 countries, providing unique local market expertise. The JATO client base includes all of the world’s volume vehicle manufacturers, giving them the ability to react to short-term market movements, plan for long-term developments and ultimately to meet consumers’ needs.
JATO’s intelligence has also been adapted for consumer use in motoring web portals where customers can see the advantages and disadvantages of a specified model against any other.
Major leasing companies use JATO’s intelligence to drive the vehicle quotation process.
Visit JATO at www.jato.com.
