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Apogée will be responsible for all aspects of brand management, strategic marketing, website design and enhancement, and search engine optimization. His duties include providing direction and implementation for social media marketing and Prolong's domestic sales.
With more than 30 years of experience, Apogée is a veteran in the automotive industry. He has worked with Prolong since 2007 as an advertising and marketing consultant for his own company, Marketing Matters, Inc.
Prior to joining Prolong, Apogée was the Vice President of DuBois Advertising in Ontario, Calif., and Director of Marketing for the Specialty Equipment Market Association (SEMA).
Apogée also created the Motorsports department for Mitsubishi Motor Sales of America where he guided the company into the U.S. racing circuit and led Mitsubishi to become the first manufacturer to win the "Class 7" (Mini Pick-up Truck) championship in both the HDRA (High Desert Racing Association) and SCORE (Southern California Off Road Enterprises) Championships.
To learn more about Prolong, visit www.Prolong.com. Find Prolong on Facebook and follow on Twitter for additional specials, product and race information.
