SYLVANIA names Tso director, sales and marketing
OSRAM SYLVANIA has appointed E.J. Tso Director of Sales and Marketing for SYLVANIA Automotive Lighting.
Like this article? Sign up to receive our weekly news blasts here.Tso will be responsible for the sales and marketing efforts for the full line of SYLVANIA automotive lighting products for consumer, trade and customer cooperative programs. Tso succeeds James Sanford, who has been promoted to NAFTA Head of Strategy.
Prior to his current role, Tso served as a Key Account Sales Manager for the SYLVANIA Automotive Lighting division, where he led a significant growth in annual sales, and exceeded sales development and expansion plans with product introductions and promotional events. His client roster included some of the largest automotive specialty retailers, distributors and mass merchants in the U.S.
"E.J. brings extensive experience in sales, marketing and advertising to this role," says Alan Barlow, senior vice president and general manager of SYLVANIA Automotive and Specialty Lighting NAFTA. "With a strong knowledge of the automotive lighting market, E.J.'s experience will be crucial in the development and success of the company’s growth strategies."
Tso earned a bachelor’s degree in communications from Northern Illinois University and a master of business administration in marketing from Indiana University.
More information about SYLVANIA automotive lighting products can be found online at www.sylvania.com/auto.
