Hedges & Company opens online market research store
"The online store offers our new part- specific BuyerZoom™ and BrandZoom™ research reports. We've made it easier for aftermarket business owners and managers to get this valuable consumer research without the time and expense of fielding their own study," says Julie Hedges, president of Hedges & Company.
The reports are based on research compiled from surveys sent to over 100,000 automotive enthusiasts. Both reports show data in an easy-to-read graph format with bullet point summaries of key findings.
BuyerZoom™ reports are part-specific and include data on reasons for buying a part, type of vehicle purchased for, type of outlet purchased from and why, where enthusiasts go for product information, first part purchased, demographics and much more. It includes the top 25 magazines consumers read and the top automotive websites they visit to help media planning.
BrandZoom™ reports are part-specific and capture enthusiasts' awareness, opinions and perceptions of the brands for specific types of products. Consumers selected words and phrases that match their perception of the brands they knew. These reports also include graphs of brand familiarity with the percentage of respondents aware of brand names, as well as graphs of positive perception with the percentage of positive attributes consumers associate with those brands. Reports include attributes such as trusted brand, ease of installation, and quality.
BuyerZoom™ and BrandZoom™ reports are currently available for camshafts, crankshafts, cylinder heads and gaskets. Together both research reports provide business owners and managers with a complete picture of how consumers view these types of parts. Additional reports to be added in the next few weeks include bearings, carburetors, connecting rods, engine blocks, engine fasteners, fuel and oil pumps, intake manifolds, valve lifters, pistons, push rods, rocker arms, valves, valve covers and valve springs.
BuyerZoom™ and BrandZoom™ reports can be purchased using a major credit card and are instantly available for download as a PDF file.For more information call Hedges & Company at (234) 380-1650 Monday- Friday, 9:00 to 5:00 eastern time or visit www.HedgesCompany.com.
