In a world of information overload, consumers can turn in any direction to find guidance on what automotive products to purchase. But in the end, one route — technician recommendation — ultimately is the road most traveled.
Service repair segment respondents to the Aftermarket Business World Technician Attitude Study — fielded to the readers of sister publication Motor Age — reported that an overwhelming 59 percent of consumers took their advice when looking to purchase a product for their vehicle.
Find out what else technicians had to say about their product category purchases in the following Technician Attitude Study results.
