Automotive tire dealers have moved beyond the traditional advertising methods of television, radio and print ads into the future of publicity — digital media.
More than one third of respondents in the first-ever Aftermarket Business World Tire Dealers Product Study reported they use either websites or direct email as their top advertising methods.
Most often, advertising the bundling of products with related purchases and other pricing specials are the most effective ways to increase product sales, tire dealers report.
The methods are proving effective, as almost half of those surveyed reported sales increases over the past year, and another 53 percent anticipate continued sales increases throughout 2010, according to results.
Quality and OEM form, fit and function lead the way as the main considerations when looking to buy products, respondents report.
And during purchase, warehouse distributors were deemed the preferred supplier by 37 percent of respondents, followed by 25 percent of respondents naming jobbers, according to study results. Quality product offerings and long-standing relationships are the main reasons resellers maintain relationships with their primary suppliers, dealers report.
See the study results.
METHODOLOGY: The Aftermarket Business World Tire Dealers Product Study was fielded to tire dealer businesses in the readership of Motor Age, a sister publication. Because of the limited respondent pool, results should be utilized as general market trend indicators, rather than statistical certainties.
Automotive tire dealers have moved beyond the traditional advertising methods of television, radio and print ads into the future of publicity — digital media.
More than one third of respondents in the first-ever Aftermarket Business World Tire Dealers Product Study reported they use either websites or direct email as their top advertising methods.
Most often, advertising the bundling of products with related purchases and other pricing specials are the most effective ways to increase product sales, tire dealers report.
The methods are proving effective, as almost half of those surveyed reported sales increases over the past year, and another 53 percent anticipate continued sales increases throughout 2010, according to results.
Quality and OEM form, fit and function lead the way as the main considerations when looking to buy products, respondents report.
And during purchase, warehouse distributors were deemed the preferred supplier by 37 percent of respondents, followed by 25 percent of respondents naming jobbers, according to study results. Quality product offerings and long-standing relationships are the main reasons resellers maintain relationships with their primary suppliers, dealers report.
See the study results.
METHODOLOGY: The Aftermarket Business World Tire Dealers Product Study was fielded to tire dealer businesses in the readership of Motor Age, a sister publication. Because of the limited respondent pool, results should be utilized as general market trend indicators, rather than statistical certainties.
