2005 Female Customer Report

Jan. 1, 2020
For our first annual Female Customer Report, more than 2,400 women chimed in to let us know what type of automotive parts and products they've purchased in the past year.

For our first annual Female Customer Report, more than 2,400 women chimed in to let us know what type of automotive parts and products they?ve purchased in the past year. Many women considered themselves both do-it-yourselfers and do-it-for-mes, as each product category resulted in different responses. Some female consumers handled light maintenance, like windshield wiper replacement and the use of tire inflation products, themselves, while others left more complicated projects, like brake and exhaust system replacement, to an expert, friend or family member. This study includes stats for 10 key categories, but more categories are available for purchase.

The report (last published in December 2005) includes analysis of the following categories: Battery chargers, Brakes, Diagnostic tools, Engine treatment, Exhaust systems, Filters, Headlamps, Starters and alternators, Tire inflators and Wiper blades.

The following are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website

Female Customer Report Overview
Battery chargers
Brakes
Diagnostic tools
Engine treatment
Exhaust systems
Filters
Headlamps
Starters and alternators
Tire inflators
Wiper blades

Sponsored Recommendations

Gain expert insight into today’s evaporative emission systems and why OE-matched EVAP components are crucial for performance and compliance. See how Standard® delivers precision...
There is a difference in gas fuel injectors. Learn why Under the Hood’s Russ Evans uses Standard Fuel Injectors on his customer’s vehicles.
Just following a few simple tips can improve your pneumatic tool's performance and provide years of safe, maintenance-free service. Dive in to see what you could apply to your...
Hear what senior autotechs have to say about the AIRCAT Nitrocat 1056-XL compact impact wrench. They’ll provide their reviews on tools they own and have been using every day on...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!