This popular consumer telecom survey reveals why end-users buy what they buy and earmarks what influences their aftermarket purchases. Published in June 2002, this in-depth telephone survey of 14 categories can be used as a major indicator to buying patterns. We contacted over 10,000 consumers to complete this study. This year's categories are: Additives, Antifreeze/coolant, Auxiliary lighting, Batteries, Brakes, Car covers, Floor mats, Hood shields, Motor oil, Shocks & struts, Spark plugs, Waxes & polishes, Window film and Wipers.
The following are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website
2002 Consumer Attitude Study Introduction
Additives
Antifreeze/coolant
Auxiliary lighting
Batteries
Brakes
Car covers
Floor mats
Hood shields
Motor oil
Shocks & struts
Spark plugs
Waxes & polishes
Window film
Wipers
To see results from our 2001 study (published in July 2001) click here
