TRICO video series receives industry recognition after successful social media campaign

Dec. 13, 2017

TRICO’s latest initiative to place preemptive vehicle maintenance top-of-mind, the "Defensive Driving 101" video series and campaign, has garnered more than 1.3 million views on Facebook and YouTube since its launch this summer. Wrapping up this month, the program was recognized as best business-to-consumer social media campaign at this year’s Automotive Communications Awards presented by Women in Auto Care.

“The ‘Defensive Driving 101’ video series is essentially our public service announcement,” said Kevin O’Dowd, vice president and chief marketing officer. “We wanted to entertain and engage our audience while delivering a critical message about driver safety and the importance of regular wiper blade replacement.” The final “Defensive Driving 101” social media posts will be published this week. Be sure to follow TRICO on Facebook and Twitter so you won’t miss them. You can also watch the full video and clips here: YouTube Playlist. And to learn more about TRICO’s diverse lines of wiper blade products, visit www.tricoproducts.com. For 100 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for vehicle manufacturers and drivers worldwide. Our research and development team carries on the proud TRICO tradition of designing wiper blades with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO® wiper product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.