Webinar examines how parts, accessories manufacturers can boost sales, build brands

Oct. 10, 2017
Hedges & Company offers an exclusive webinar in conjunction with Google, designed specifically for aftermarket parts & accessories manufacturers.

Hedges & Company offers an exclusive webinar in conjunction with Google, designed specifically for aftermarket parts & accessories manufacturers.

The webinar will be held from 1 to 2 p.m. EDT October 19.

"Nearly all automotive parts & accessories buyers go online to research brands and products. It doesn't matter if they're going to buy online or in a brick & mortar store," said Jon Hedges, president of Hedges & Company. "Parts & accessories consumers can now be targeted with pinpoint precision. Manufacturers have unprecedented ways to scale up marketing to reach automotive parts shoppers and buyers across millions of websites."

During the webinar, Google's Candace Jordan will share search trends and insights specific to automotive parts & accessories manufacturers. Julie Hedges will share the results of Hedges & Company consumer research showing the value of manufacturers' online presence, how consumers use manufacturer websites, and the impact of the growing manufacturer to consumer relationship on the rest of the supply channel. In addition, she will share industry best practices and insights to increase sales and build brand awareness.

Webinar attendees will learn:

  • Latest industry trends & insights specific to manufacturer websites.
  • Exclusive insight into how consumers search for brands and products.
  • Insights into consumer preferences: buying direct from manufacturers or through retailers.
  • Tips for cost-effective marketing across millions of websites, yet still targeting parts & accessories shoppers.
  • Overcoming online marketing challenges.

Space is limited, register at http://ow.ly/xSRJ30fFwSg

Webinar updates and webinar questions and answers will be posted on social media using the hashtag #DrivePartsSales.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.

About the Author

These are press releases approved by our Aftermarket Business World Editors

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!