OptiCat announced the availability of “Parts Page Linkage” as part of its OnLine Parts Research Catalog, www.opticatonline.com, which will assist in driving web traffic to online products.
When doing parts research in the OptiCat OnLine Research Catalog, users can click on the link provided by the supplier next to the specific part and go directly to the supplier’s own website for that specific part. OptiCat’s “Parts Page Linkage” provides additional convenience and user friendliness to OptiCat’s catalog.
OptiCat said its OnLine Parts Research Catalog is one of the fastest ways to market for supplier data and updates. It operates in “near real time,” providing continuous updates of supplier data as received from suppliers in the OptiCat Data Repository. Catalog users can access the most current data. Suppliers can communicate product changes to market faster, bypassing many of the third party systems that slow down information flow by up to nine months and, in some cases, may even change supplier information without the supplier’s knowledge, Opticat said.
Bryan Thueson, OptiCat COO said, “Our new Parts Page Linkage within the OnLine Parts Research Catalog provides added convenience to catalog users and brings very important and critical selling information to the user at no additional expense to the supplier. This helps to speed information to market effectively and efficiently, leading to more accurate parts sales.”
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