Standard Motor Products, Inc. Launches New Standard eCatalog
Standard Motor Products, Inc. introduces a new and improved Standard® eCatalog, featuring a redesigned interface and new search and filter tools. An integral component of the company’s new Standard brand website, the eCatalog utilizes responsive architecture and is mobile-optimized so it performs equally as well on the desktop, tablet and mobile phone.
“Our new eCatalog is designed to make our customers’ jobs easier,” said Phil Hutchens, Vice President Engine Management Marketing, SMP. “We believe we’re providing our customers with the most advanced online catalog tool in the industry. Whether working on a desktop or their mobile device, customers can quickly find the information that they are looking for.”
New features of the Standard eCatalog include:
- Multiple search options in one easy-to-use interface
- Extra-fast returns on all searches
- All results and expanded rich content delivered in one easy-to-read screen: multiple-view images, installation instructions, installation and product videos, product features and benefits, live-link related parts, part specifications and buyers guide.
- Keyword and part number search with autofill feature
- Sort keyword search results by best match, brand, alphabetically, POP code and more
- Filter search results by attribute type, value, part type and more
- View searches and results on the history tab
- Add items to a saved list to print out an order for the parts store
- Check your fit utility ensures a correct application fit
Standard brand offers the finest premium engine management related products, including computerized engine controls, ignition and electrical, emission parts, sensors, switches, ignition wire, fuel injection, and fuel system components for domestic vehicles. Intermotor® from SMP offers a full line of genuine import engine management and wire products that are unrivaled for their superior quality, original match and comprehensive coverage. For additional information, visit www.StandardBrand.com.
Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here
