In terms of dollars spent on automotive replacement parts through online purchasing, or e-tailing, three categories represent half of the dollar volume in 2013, according to E-Tailing in the Automotive Aftermarket from the Auto Care Association.
The top three product categories are braking systems (primarily pads and shoes); ignition and engine (fuel pumps, alternators, ignition coils, etc.); and glass, mirrors and lamps.
The new E-Tailing in the Automotive Aftermarket digital study analyzes the online retail market for sales of aftermarket parts, and serves as the foundation for the Auto Care Association to provide a unified estimate of online sales within the aftermarket.
The full report provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys, and in-depth interviews within the auto care industry. In addition to the full report, the research is also available in these four modules:
• Executive Summary provides an overview of all the key component study findings which include insights from the market sizing, repair shop/installer and consumer research.
• Market Size and Growth totals dollar volume of replacement parts sold via e-tailers for 2013 in consumer dollars.
• Repair Shop/Installer Survey Results includes an in-depth analysis of the repair shop’s usage of e-tailing within their business.
• Consumer/Vehicle Owner Survey Results examines the DIY automotive consumer and their e-tailing habits.
IMR Inc. and The Martec Group were commissioned by the Auto Care Association to perform the research and modules for this report. Each version of the report is priced differently for Auto Care Association members and non-members. For pricing and more information, visit www.autocare.org/etailing.
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