Autologue Computer Systems a technology provider to the aftermarket industry, has acquired Midnight Marketing Ltd., an advertising firm with 30 years experience servicing a variety of businesses including some Fortune 500 Companies with eCommerce design, branding and print management solutions.
“We are very excited about the opportunity to expand our national marketing footprint with this addition to the Autologue family. Autologue and Midnight Marketing share the same set of values in providing quality products and delivering outstanding customer service. We’re extremely happy to offer innovative marketing solutions to our clients, at prices that are well within their budget,” says Jim Franco, President/CEO of Autologue. “Our number one reason for acquiring a marketing firm is to help our parts distributors increase their communication and relationship with their professional technicians.”
Autologue’s eMarketing staff will work with their customers to define specific needs by collecting information, evaluating competitors, determining target audiences and providing incentive promotions that include rebates, contests, reward cards and loyalty programs. Autologue said it also recognizes the value in helping their customers help their customers with marketing tools.
They can assist the parts distributors in promoting the use of eMarketing tools to their professional technicians, helping increase their customer base. This “business model” empowers chain-reaction results that build stronger ties between Autologue and its parts distributors, the parts distributors and their professional technicians and their customers, the car owners, Autologue said.
Autologue said it understands the needs of its customers first-hand and is enthusiastic about growing businesses. Their marketing strategies include email blasts, landing pages, links, websites and social media tools that increase knowledge, build trust, and provide consistent communication, ultimately developing a loyal business relationship.
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