Champion 'King of the Road' contest returns

May 2, 2014
Federal-Mogul’s Champion Spark Plug brand has announced the return of the popular Champion “King of the Road” contest, which will pay out 10 weekly $500 cash prizes and a $5,000 grand prize to the owners of North America’s hottest rides as judged by members of the Champion online community.  
Federal-Mogul’s Champion® Spark Plug brand has announced the return of the popular Champion “King of the Road” contest, which will pay out 10 weekly $500 cash prizes and a $5,000 grand prize to the owners of North America’s hottest rides as judged by members of the Champion online community. The contest will be open for entries at www.AlwaysaChampion.com beginning May 12, 2014.
To enter the contest, consumers simply must submit one or more digital photographs and interesting background information concerning their vehicles through the “King of the Road” link at AlwaysaChampion.com. Members of the “Performance Driven™” Champion online community will vote each week for their favorite ride, with the weekly winners receiving $500 and automatic entries into the $5,000 “King of the Road” grand-prize round. Last year’s grand-prize winner was Roger Walker, Jacksonville, Ark., whose beautifully restored 1966 Pontiac GTO beat out hundreds of entries from across North America.
“King of the Road is one of several grassroots programs that have helped Champion engage millions of digitally connected performance enthusiasts,” says Jessica Wynn, global digital marketing manager, Federal-Mogul Vehicle Components segment. “This innovative contest rewards consumers whose passion for performance runs every bit as deep as the professional racers we watch on television. Our strength at every level of the performance industry is part of what makes Champion such a great brand.”

Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here

About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

AIRCAT Solutions - Small Ratchets With Enormous Power

Experience the power of AIRCAT's diverse ratchet selection. Each designed with a unique transmission gear for faster torque buildup and unbeatable performance. Their compact sizes...

Unmatched Power and Comfort: AIRCAT Grinders for Every Workspace

AIRCAT grinders deliver powerful performance with high RPM and efficient, quiet operation. Designed for comfort and control, they feature ergonomic handles, extended reach, and...

What Are the Advantages of Air Tools Over Cordless Tools?

Discover the advantages of air tools over cordless tools.

AIRCAT Tool Reviews: The Nitrocat 1056-XL Compact

Hear what senior autotechs have to say about the AIRCAT Nitrocat 1056-XL compact impact wrench. They’ll provide their reviews on tools they own and have been using every day on...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!